Brandon Miniman
12-26-2006, 05:14 PM
It looks like the results of the 2006 Spb Survey have been released. Here are some items of note, with a comment below.
Use of Pocket PCs, male versus female, is 93% and 7%, respectively
This tells us a couple of things. Generally, females are more fashion conscious, so the fact that they are still straying from Pocket PC devices tells us that OEMs still have work to be done in creating aesthetically appealing devices. Second, Pocket PCs are more viewed as productivity devices, rather than lifestyle devices (as is the case with a RAZR, for example), so woman choose not to accessories with a "work" device.
Almost 60% of Pocket PC users don't use a third-party PIM like Pocket Informant (http://www.pocketnow.com/index.php?a=portal_detail&t=reviews&id=859) or Agenda Fusion (http://www.pocketnow.com/index.php?a=portal_detail&t=reviews&id=819)
The majority of Pocket PC users are becoming complacent with the factory PIM application of Windows Mobile Pocket PC, meaning, they're missing out on a lot of additional functionality that makes their device much more powerful. Perhaps this is out of ignorance (meaning, they're not aware that other solutions exist), or perhaps they like the simplicity of the factory PIM.
[li]The number of people who use their Pocket PC as a phone has increased from 14% in 2004 and 35% in 2005, to 56% in 2006.
This is proof that standalone PDAs will soon be a rare breed. The convergence of PDA and phone is natural and will continue into the future.
Use of Pocket PCs, male versus female, is 93% and 7%, respectively
This tells us a couple of things. Generally, females are more fashion conscious, so the fact that they are still straying from Pocket PC devices tells us that OEMs still have work to be done in creating aesthetically appealing devices. Second, Pocket PCs are more viewed as productivity devices, rather than lifestyle devices (as is the case with a RAZR, for example), so woman choose not to accessories with a "work" device.
Almost 60% of Pocket PC users don't use a third-party PIM like Pocket Informant (http://www.pocketnow.com/index.php?a=portal_detail&t=reviews&id=859) or Agenda Fusion (http://www.pocketnow.com/index.php?a=portal_detail&t=reviews&id=819)
The majority of Pocket PC users are becoming complacent with the factory PIM application of Windows Mobile Pocket PC, meaning, they're missing out on a lot of additional functionality that makes their device much more powerful. Perhaps this is out of ignorance (meaning, they're not aware that other solutions exist), or perhaps they like the simplicity of the factory PIM.
[li]The number of people who use their Pocket PC as a phone has increased from 14% in 2004 and 35% in 2005, to 56% in 2006.
This is proof that standalone PDAs will soon be a rare breed. The convergence of PDA and phone is natural and will continue into the future.